Case Study
Ivals Clima Air Conditioning & Heat Pumps Online Store
IvalsClima is a Bulgarian company specialized in the delivery, installation and servicing of air conditioning and heat pump systems for homes, offices, retail spaces and industrial sites in Sofia and the region.
The Project
A complete e-commerce solution built on nopCommerce for Ivals Clima, a Sofia-based company that supplies, installs and services air conditioning and heat pump systems for homes, offices, retail spaces and industrial sites. The goal was to turn a service-led local business into a fast, searchable online catalog where a non-technical buyer can narrow hundreds of spec-heavy units down to the right model for their room in a few clicks — and then reach a specialist for installation.
Custom Theme
A clean, technical design tailored to the HVAC vertical: a cool blue-and-white palette, generous product imagery and a layout built for products that are chosen by numbers. Fully responsive, with a click-to-call CTA that stays within reach on mobile, where most urgent "my AC just died" traffic arrives.
Homepage
- Swiper-powered promotional hero slider
- "Препоръчани" (Featured) and "Най-продавани" (Best sellers) product blocks
- Category grid covering all 11 product groups: inverter, hyper-inverter, floor, column and cassette units, multi-split systems, monoblock and split heat pumps, air curtains, air purifiers, and Wi-Fi modules & accessories
- Manufacturer carousel featuring Daikin, LG, Toshiba, Hitachi, Bosch, Midea, Gree, Mitsubishi Electric, Mitsubishi Heavy, General Fujitsu, Kaisai, Hyundai, Crown and AUX
- "Полезно и актуално" blog block with buying and maintenance guides
Catalog Page
The centerpiece of the project is a deep faceted filter built entirely on nopCommerce specification attributes, so the merchant can extend it without a developer:
- Price range slider and manufacturer filter
- Product tier: High-end, Mid-range, Entry-level
- Room size in m² — from 5–15 m² up to 60–90 m², the way customers actually shop
- Cooling capacity in BTU — 7,000 to 36,000 BTU
- Energy class, separately for heating and cooling — A through A+++
- Noise level (18–33 dB), refrigerant type (R32 / R410A), Wi-Fi control, country of manufacture and warranty length (3 or 5 years)
Paired with sorting, grid/list view modes and paging across a catalog of 150+ units per category.
Product Detail
- Image gallery with thumbnail navigation, SKU and manufacturer
- Current and crossed-out old price, shown in both EUR and BGN
- Short key-features summary above the fold (new model year, Wi-Fi control, healthy air, design)
- Installation accessories sold as priced product attributes — anti-vibration pads, condensate kits and mounting extras add to the total at the point of choice, so the quote is realistic before the phone call
- Tabs for "Описание", "Спецификации", "Отзиви" and "Контакти"
- Full specification table: cooling and heating capacity in kW, energy classes, noise level, dimensions, weight and warranty
- Add to cart alongside a click-to-call inquiry CTA, plus wishlist and product comparison
- Related products carousel
Dual-Currency Pricing (BGN / EUR)
Ahead of Bulgaria’s euro changeover we developed a custom price formatter plugin that renders every price in both currencies at the official fixed rate of 1.95583 — on product cards, product pages, cart and totals alike. The store meets the dual-display requirement without duplicating the catalog, running a second price list or asking the merchant to maintain anything by hand.
Search, Content & SEO
- Instant search with autocomplete across the full product catalog
- Dedicated brand landing pages (/daikin, /lg, /toshiba, /midea …) and product tag pages
- Transliterated, keyword-friendly Bulgarian URLs throughout, with meta data on every category and product
- Blog for maintenance and buying-guide content that drives non-branded organic traffic
- GDPR cookie consent handled by our NopTech GDPR plugin
Technical Foundation
nopCommerce 4.80 running on ASP.NET Core / .NET 9 with a PostgreSQL database, served behind Cloudflare. All customizations are isolated in dedicated plugins and a custom theme, so the store upgrades cleanly with future nopCommerce releases.
The Result
A modern, spec-driven HVAC storefront that lets customers self-serve their way to the right unit and hands ИВАЛС КЛИМА a qualified lead ready for on-site consultation, installation and service — combining the flexibility of nopCommerce with a catalog experience purpose-built for climate equipment.
Technologies
nopCommerce
ASP.NET Core
.NET 9
PostgreSQL- Cloudflare
- Custom nopCommerce theme
- Custom BGN/EUR price formatter plugin
- NopTech GDPR
Swiper