Torga Optical Eyewear Online Store

A comprehensive e-commerce solution built for Torga Optical, an international eyewear brand with a strong presence across multiple markets. The project was developed on the latest version of nopCommerce, extensively customized to align with the brand's identity and to support the unique requirements of selling prescription eyewear online.

A fully custom theme was built from the ground up, converted pixel-perfectly from Figma designs to ensure the online experience reflects Torga Optical's distinctive brand identity across every touchpoint. Multiple extensions and modifications were made to the core nopCommerce platform to tailor it to the specific needs of the optical industry and the brand's business model.

The platform includes a virtual try-on assistant that allows customers to preview frames on their own face in real time, helping them confidently choose the right pair of glasses online. A redesigned, streamlined checkout flow was tailored specifically to eyewear purchases, optimizing conversion while accommodating the additional complexity of prescription products. A custom-built select lens functionality guides customers through choosing the right lens type, coatings, and prescription options, turning a traditionally complex in-store process into a smooth online journey.

The project also included digitization of physical paperwork used in Torga's retail stores, enabling customers to review and sign documents online. This reduces friction, speeds up the in-store experience, and bridges the gap between offline and online operations. A passwordless, phone-number-based authentication system was implemented as well, offering customers a faster and more convenient way to access their accounts.

The result is a modern, brand-aligned e-commerce platform that combines the flexibility of nopCommerce with deep industry-specific customizations — delivering a seamless omnichannel experience that supports Torga Optical's growth both online and in physical retail stores.