Unico Online Retail Store

A modern e-commerce solution built for Unico.bg, a Bulgarian online fashion retailer specialized in plus-size clothing, footwear, and accessories for both women and men. The project was developed on the latest version of nopCommerce, customized to reflect a clean, body-positive brand identity that puts the customer at the center of the experience.

A fully custom theme was built from the ground up, with editorial-style photography, generous whitespace, and a refined typography system that gives the store an inclusive, fashion-forward feel. The platform was tailored to handle a structured catalog covering women's clothing, men's clothing, footwear, beauty, and accessories, with a strong emphasis on size-based discovery — a key need for the plus-size segment.

The homepage was designed as a true discovery hub, opening with a seasonal hero campaign and a prominent "Shop by size" selector covering the full S–7XL range, allowing customers to instantly filter the catalog to items available in their size. Below, curated blocks highlight Popular Categories (short-sleeve blouses, linen clothing, sleepwear, swimwear), New Arrivals, and Footwear, each with clear product cards displaying brand, size, body measurements, original and discounted prices, and "Outlet" or "New Collection" labels.

The result is a modern, inclusive online fashion store that combines the flexibility of nopCommerce with a tailored customer experience — supporting Unico.bg's mission to make stylish, well-fitting fashion accessible to every body shape and size in Bulgaria.